Motivation.
Being an entrepreneur means you have to take on the colossal task of starting and running (at least initially) your own business. There are a number of avenues you can take on what kind of product, and business you start, but the idea is that whichever route you choose, success means generating a sustainable revenue stream for yourself and business. Whether you're filthy rich and invest your own money, or you put your strapping charisma to the test and pull in loads of cash from investors, friends or family, you'll be garnering a degree of risk. More often than not that risk will spill into your personal life and any failures can be catastrophic for your life or family. A good entrepreneur should mitigate risk whenever possible and focus on adapting and surviving all the problems that come their way. This is where motivation keeps them going, without motivation and good leadership no 'would be' entrepreneur will ever succeed.
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